ABOUT US

THE STORY OF WHO WE ARE & HOW WE CAME TO BE

It All Starts Somewhere…

The navy & gold vision that today is known as Beethoven Coffee Co. micro-roastery started 6 years ago in the heart and mind of our passionate roaster, Trevor. In accordance with his doctors orders Trevor started drinking coffee every day sending him in pursuit of the best coffee in town. This was the start of his coffee journey, garnering knowledge and introducing him to a love of specialty coffee – leading to the creation of the liquid gold that Beethoven Coffee Co. produces today. The further along the journey he ventured the more he came to love this substance, all the intricacies it carries and opportunities it presents sparking his interest in learning to roast coffee. His first forays into roasting started with a popcorn machine in his kitchen, roasting just 15g at a time, only enough for one cup! This is where he began to dream of his own roastery, a place to explore the potential of every coffee he could find. And so, the roasting bug had clearly bitten.

The Journey Progresses

Just a few years later Trevor’s infectious passion for coffee had drawn the first of his future partners into the journey. In 2017 Trevor decided to enter his first regional barista championships as a personal challenge to further his knowledge and insight into coffee. It was at this point that Claire started her coffee journey intrigued by this magical substance with all its variations. She quickly became obsessed herself and became a core part of Trevor’s competition team. Against all odds, as the outsiders in the industry, they won that first regional barista championship and at the national championship the following year Trevor was one of the only competitors who had also roasted his own coffee.

The Journey

Progresses.. 

Just a few years later Trevor’s infectious passion for coffee had drawn the first of his future partners into the journey. In 2017 Trevor decided to enter his first regional barista championships as a personal challenge to further his knowledge and insight into coffee. It was at this point that Claire started her coffee journey intrigued by this magical substance with all its variations. She quickly became obsessed herself and became a core part of Trevor’s competition team. Against all odds, as the outsiders in the industry, they won that first regional barista championship and at the national championship the following year Trevor was one of the only competitors who had also roasted his own coffee.

A Dream Becomes A Reality..

 

If you spend any time with Trevor you’ll know that it’s not long before he’s made you a coffee and invited you to try something new that he’s been working on. This was no less true for Branden whose intrigue quickly became an obsession, something he couldn’t live without. Branden knew of the dream and one day late 2018 a conversation prompted him into action. He picked up the phone and within days Beethoven Coffee Co. was born. Branden & Trevor had set the 6-year dream into motion with a flurry of activity and in a few short months had bought their beautiful 3kg roaster and their first green beans to roast. The promise of unending supplies of freshly roasted coffee and her own passion for the industry quickly lured Claire on board and this dynamic team was formed. Together they are a team of passionate coffee people, with a wild streak of entrepreneurship, who are excited for the future of specialty coffee and small businesses in South Africa. Passion is contagious and it was Msizi who next became entangled in the web of coffee things. Conversations turned to coffees and coffees to partnership as he fell in love with the Beethoven dream and the craft it represents.  

Passion Is Contagious…

6 years ago, Beethoven Coffee Co. was just a love for coffee and a very big dream, today it’s the tangible reality of navy and gold boxes housing carefully crafted specialty coffee produced by four passionate coffee and business people. Beethoven Coffee Co. is now an established coffee brand roasting only speciality coffee, which is graded at 80% or higher. Each coffee has a unique roast profile tailored to its specific characteristics and flavours.

Passion Is Contagious

6 years ago, Beethoven Coffee Co. was just a love for coffee and a very big dream, today it’s the tangible reality of navy and gold boxes housing carefully crafted specialty coffee produced by four passionate coffee and business people. Beethoven Coffee Co. is now an established coffee brand roasting only speciality coffee, which is graded at 80% or higher. Each coffee has a unique roast profile tailored to its specific characteristics and flavours.

Visit our Instagram or Facebook to see the latest happenings at our roastery!

Beethoven Coffee Co

@BeethovenCoffeeCo

079 509 7831